
The Ray-Ban Wayfarer - Photo Courtesy of Mens Vogue
‘Fashion fades and only style remains.’
It’s hard to argue with Coco Chanel- the high priestess of haute couture- especially when she’s right. Few things can outlast the whim of fashion, particularly in this age of accelerated cultural recycling, but those that have and continue to do so, deserve both our praise and attention. There can be no better place to start our worship of style idols than with the ultimate motif of cool: Sunglasses.
To be more specific, Ray-Ban Wayfarer sunglasses.
Whether you call them shades, bins, low-lamps or tints, no hipster of substance could seriously expect to be considered cool without a pair of dark glasses somewhere about their person.
The ultimate multi-purpose style item- along with shielding those precious peepers from solar damage - sunnies mask hangovers, lies and sneak peeks at the opposite sex. Whatever nefarious or naughty behaviour you’re into, shades have got you covered. They protect your cool and imply a certain primal detachment from the scene. Seriously, hiding the eyes adds mystery and a little menace to ones cachet at street level, but it’s a big no-no in the wild. Any serious predator will attack on site if it can’t see your eyes, preferring to rip you to shreds rather take chances your intentions. Just like cops will if you drive around after dark with your locs on, no matter what Corey Hart says.
Sunglasses are a keystone in the iconography of cool and from aviators to wraparounds to the absurd designer windshields pimped by Paris Hilton, Ray-Ban Wayfarers were the trailblazing frames that made shades part of our lives.
Born in 1952 the Wayfarer design was an aggressive new shape that reflected the style of the time - think swooping Cadillac tail fins at the corners - and the angst in years to come. Although designed for primarily for pilots and intended for men, Wayfarer shades found greater popularity among a newer and iconoclastic breed - from street punks to surfers to matinée idols - intent on shaking up the world around them. It might seem a little sensationalist, like we’re reading to much into this, but look at the crew that wore them and made them famous; Marilyn Monroe, James Dean, Bob Dylan, Andy Warhol. These are the glasses Audrey Hepburn rocked in Breakfast at Tiffany’s and were the personal choice of none other than J.F.K.
What makes Wayfarers even more remarkable is longevity; like Chuck Taylors, Red Tags or Coke’s glass bottle, the design has remained largely unchanged for more than half a century and within that time, no matter how often the fashion tide breaks high and rolls back, these shades remain safely on the shore. They were as much a part of motorcycle danger in the 50’s as leather, lived through the 60’s on the faces of presidents and artists and despite lying low in the seventies (although Jack Nicholson was rocking them at Oscars, as he does to this day..) Wayfarers returned resurgent in the eighties.
Starting with the then youthful future Scientologist and Oprah abuser Tom Cruise - who felt that Risky Business just wouldn’t be the same movie without them - and followed by the likes Debbie Harry, Miami Vice and Elvis Costello to name but a few, the eighties proved to be a high-water mark in popularity for this design classic. Through 1986 Wayfarers had sold some 1.6 million pairs and spawned a generation of dedicated followers.
Fast forward to Today and, as we re-live the 80’s one motif at a time, Ray-Ban’s are back on the noses of the great and not-so good once again. Although remixed in acid tones, two-colour sets and clear frames for this generation, Wayfarers maintain the same profile that broke the mold way back in ‘52 and put them on the head of every hep cat or fly girl since then. But not my head. No, my melon is far to wide and oddly angled to support such a dynamically geometric shape. A tragedy in itself but made worse by the news that, in the months to come, Style Heist.Com will be open for business and selling some of the hottest homages to the Wayfarer flavour. Seriously, if imitation is the sincerest form of flattery then this design classic should be blushing.

Crafty Engineer from Paul Frank - $155 CDN Available soon from Style Heist.com

Modern Amusement 30’s - $200 CDN Available soon from Style Heist.com
Courtesy of Paul Frank and Modern Amusement respectively, come the Crafty Engineer and 30’s frames. These slick shades share high-class construction, real attention to detail and a sharp twist of Californian style. Representing the Wayfarer profile, but slightly softened at the corners for that Big Wednesday surfer feel, you can rock these with confidence and be both classic and contemporary. The bird motif on the Modern Amusement 30’s and the metal diamonds and inlays on the Crafty Engineers are a delicate punch of branding that lifts them above the everyday mimics, of which there are many. Whether they are knocked off by Boss, Marc Jacobs, the night market or anyone else, you will find Wayfarers - or something a lot like them - on the rack in every shade store or dollar emporium in any country from here to wherever.
Like Madame Coco says - style remains.












